Netanyahu recently acknowledged the role of #SocialMedia influencers in shaping perceptions of #Israel abroad.
Documents filed under the #US Foreign Agents Registration Act (FARA) reveal that influencers promoting pro-Israel content are receiving payments from $6,143 to $7,372 per post on platforms like #TikTok & #Instagram.
Bridge Partners, charged Havas Media Group #Germany $900,000 for an “Influencer Campaign” spanning June to November
#propaganda #hasbara #trolls
@palestine@lemmy.ml @palestine@fedibird.com
You’re misunderstanding the nature of the posts. These aren’t low-value anonymous Reddit posts getting paid this much. This is videos on TikTok and other platforms where the poster already has a very large audience. They post the video as themselves, but with specific messaging they’re paid to promote to their audience.
This post doesn’t have any details or explanation or sources, so I understand that you weren’t able to investigate the claim. There’s a photo Netanyahu took with some influencers that are part of the program.
Perhaps you recognise some. The only person I recognise there has a minor audience and would never be paid that much for an ad-read. But of course others might have very large audiences and are routinely paid just as much to promote products.
Here’s an article that goes into more details on this story. =) https://english.almayadeen.net/news/politics/-israel--pays-influencers--7k-per-post-to-whitewash-gaza-gen
Hi,
Lemmygrad seems to be down, so i’m answering you with my alt.
I’ve only upvoted your comment with two accounts, but it’d deserve that i use my other alts as well, thanks a million times for taking the time to correct me, now i feel ashamed that i never took the time to document myself before posting my comment.
I’ve read about that a few times by people who presented it as astroturfing(, from what i’ve quickly read), and it didn’t cross my mind that it could be something else, in that case some kind of ~one-time sponsorship to selected influencers.
Now the attention it got makes more sense, i should have realized it myself, thanks again frankly !!
(I wonder how many things that appear even more nonsensical simply come from my miscomprehension, would be nice. I’ll keep the comment above but next time i’ll take a few minutes to read what it’s about before posting)
No problem, happy to help.
It is only for selected influencers, but the people in the program are supposed to post multiple times and claim similar payments every time. Many people are getting rich off this genocide.