Entertainment is not a zero sum game. Broadcast audience measurement. While not the largest portion of viewers, broadcast does serve a large group of Americans every day.
The affiliate system on the other hand is going to die. It is inevitable. Retransmission consent costs and major networks taking the lions share of those revenues from affiliates while putting the best content in their own streaming silos -exclusively- is going to likely be the culprits.
Overall, broadcast is viable even if most of the viewership for its content is via OTT/streaming.
I feel that it’s likely will cease video and sound at some point and the licensees of the spectrum will be use it for data casting. It’s a wildly efficient mechanism for a one to many situation.
My guess would be reality tv slop on discovery or something.
It’s a shame because I find myself missing the broadcast. I’m nostalgic for a block of programming a human put together. Maybe something with a VJ in between the shows or movies to chat a little.
Broadcast TV in general is dying. It has been for several years now.
I mean really ask yourself, what are the highest rated shows right now and what are they being watched on?
Entertainment is not a zero sum game. Broadcast audience measurement. While not the largest portion of viewers, broadcast does serve a large group of Americans every day.
The affiliate system on the other hand is going to die. It is inevitable. Retransmission consent costs and major networks taking the lions share of those revenues from affiliates while putting the best content in their own streaming silos -exclusively- is going to likely be the culprits.
Overall, broadcast is viable even if most of the viewership for its content is via OTT/streaming.
I said dying, not dead. It’ll never truly completely die. But will eventually zombify into a casting of its former self.
I feel that it’s likely will cease video and sound at some point and the licensees of the spectrum will be use it for data casting. It’s a wildly efficient mechanism for a one to many situation.
My guess would be reality tv slop on discovery or something.
It’s a shame because I find myself missing the broadcast. I’m nostalgic for a block of programming a human put together. Maybe something with a VJ in between the shows or movies to chat a little.
Nope