Entertainment is not a zero sum game. Broadcast audience measurement. While not the largest portion of viewers, broadcast does serve a large group of Americans every day.
The affiliate system on the other hand is going to die. It is inevitable. Retransmission consent costs and major networks taking the lions share of those revenues from affiliates while putting the best content in their own streaming silos -exclusively- is going to likely be the culprits.
Overall, broadcast is viable even if most of the viewership for its content is via OTT/streaming.
I feel that it’s likely will cease video and sound at some point and the licensees of the spectrum will be use it for data casting. It’s a wildly efficient mechanism for a one to many situation.
Entertainment is not a zero sum game. Broadcast audience measurement. While not the largest portion of viewers, broadcast does serve a large group of Americans every day.
The affiliate system on the other hand is going to die. It is inevitable. Retransmission consent costs and major networks taking the lions share of those revenues from affiliates while putting the best content in their own streaming silos -exclusively- is going to likely be the culprits.
Overall, broadcast is viable even if most of the viewership for its content is via OTT/streaming.
I said dying, not dead. It’ll never truly completely die. But will eventually zombify into a casting of its former self.
I feel that it’s likely will cease video and sound at some point and the licensees of the spectrum will be use it for data casting. It’s a wildly efficient mechanism for a one to many situation.