Considering the pickup EV has been an enormous commercial flop, only selling barely a fraction of Musk’s promised 250,000 to 500,000 Cybertrucks a year, there’s a good chance Tesla is using the mercurial CEO’s other venture to boost the numbers ahead of the end of an otherwise disastrous year.
I’ve read several articles that say they have teams assigned specifically to handle elon in all his companies - to keep him busy and away from the actual critical work.