Big streamers are placing more focus on aggressive “pause ads” that pop on screen after a viewer calls for a halt in the action.
Big streamers are placing more focus on aggressive “pause ads” that pop on screen after a viewer calls for a halt in the action.
Yeah, I noticed the same with ITV. Used to watch a program I’d often skip around. It couldn’t remember that 2 minutes ago, it had played me 90s of adverts. I ended up watching 70% adverts. Ended up paying £5 just to watch on anything other than ITV player. Absolute shite.