Europe@feddit.orgEnglish · 4 months ago

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

cross-posted to:
buyeuropean@feddit.uk

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Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 4 months ago

cross-posted to:
buyeuropean@feddit.uk

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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Kissaki@feddit.org
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4 months ago
Roughly translates to misleading or con labeling
- RunawayFixer@lemmy.world
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  4 months ago
  “Label swindle” is the closest literal translation I think.

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