A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE
Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
He generates far too much content without any depth, and it’s all infotainment.
Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it’s not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn’t changed (the view/like ratio doubled), and the revenue they earned hasn’t changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the “views” number just changed.
Google is now expecting users to watch ads that are sometimes a full 25% of the viewing time, or slowing access and requiring logins when adblock is being used. And even if you wade through all that, watching Youtube tech and info videos has become a lot like looking at online recipes. The majority of what you find is fluff and filler for only small amounts of useful content.
I used to go to Youtube daily for research and entertainment but now I avoid the site completely whenever possible. It seems we’ve finally reached an enshittification tipping point.
It’s about time.
Had a discussion with another creator buddy and they said it appeared that there was a load less scraping going on which inflated their viewer figures for months. I wonder if youtube is finally stopping their whole content being scraped perpetually?
What I’ve noticed is YouTube recommending me more obscure videos, from very small creators.
I very much appreciate whatever they’re doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.
Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
I’ve connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I’ve been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn’t even exist in any practical way).I stopped watching LTT years ago. His channel is crap. He’s a tech personality who seems to barely understand technology, so most of his videos are just over the top bullshit and stunts. Not to mention his awful annoying vocal fry. He’s like the male Fran Drescher.
Plus, Linus has been a complete asshole to GamersNexus, one of the best channels for investigative journalism in tech. As far as I’m concerned, Linus is your typical business entity, and lacking ethics.
I’m sure declining viewers has nothing to do with the various controversies such as auctioning off prototypes, rushed reviews with misleading or false conclusions, mistreating staff etc. Channels like Gamers Nexus really laid into him.
Folks here are missing the point blaming LTT for the drop. This has been a sudden drop, too sudden to be fatigue or audience tastes changing.
Also I can see the same on my own channel. About 2 weeks ago views suddenly dropped to a third of the usual views. And even high performing videos have had trouble getting views since. Even videos with a high impression percentage are getting lower than average views.
The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.
Thanks for the analysis. I’ve got to say. We on Lemmy can be vicious.
Yeah, it’s easy to bark at influencer we don’t like.
I think his org has consistently done its best and I still tune in across the channels. I know that I couldn’t do better with matched resources, without experience and a lot more considerations.
Listening to everyone hate on a whole media group puzzles me a bit.
LTT has done bad things and never apologized. For example he copied a gamersnexus script and never acknowledged it.
And stole an item to auction off! I can’t believe people here defend their ass D:
Which turned out to be false, and Billet Labs confirmed it was always the agreement that they were not supposed to return it, they just changed their mind later when it was already too late.
The email chain was published by Billet Labs after LTT said there were no expectations of returning the prototype. It proved that Linus lied about it.
Never acknowledged it? He immediately put a pinned comment attributing Gamers Nexus when notified of it, and GN thanked him for it, which any reasonable person would take as him being happy with the resolution.
It was a piece of info from GN’s video, not a copied script though.
Yeah, that’s what I’m basing what I said on. You can see GN thanking Linus for quick action, and being understanding that an inexperienced writer could make such a mistake.
The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.
In their video, Yahtzee said it could be related to Restricted Mode on youtube suddenly turns on by itself. Or at least that’s their hypothesis, since they checked that if that mode is on, a lot of their videos vanished from their channel.
They’re wrong, my channel has under 4% viewers in the up to 18 year segment, this effect is way bigger than if I lost then completely. Also my channel features no swearing or inappropriate content so, it should not affect it at all if this was the case.
It’s not about what your viewers are, it’s about what youtube now automatically hides by default. They show it in the video.
Yes, but even if they hid everything I have from teens and suspended teens, the drop would be way less. And that’s why I think they are wrong about the reason for the drop.
Tierzoos theory is because formats that were good for the past years (8-10 min videos) are less popular now with the advent of shorts. And people are watching yt on their TVs now.
Demographics are also changing. Wish there were more actual data. Other than the very end result which is views down over many channels all at once.
That also wouldn’t have a drastic immediate effect. On the long term this is likely to eat some views of long form content.
I wonder what they’re going to prioritize now
I‘ve noticed the algorithm drizzles a good portion of smaller creators on my front page in recent months and that part is growing. I am talking about videos with just a few thousand or few hundred views that make up roughly 10-15 percent of my recommendations or so.
I think Youtube is diversifying exposure so you don‘t see the same faces you‘ve seen the past 15 years as often and new channels get a chance to grow. I am guessing Youtube doesn‘t want to be too dependent on the same huge channels anymore either.
Of course that means huge creators are calling to the pitch forks and torches because they lose revenue but why should I care? Most of them are rich anyway and don‘t necessarily produce better videos than someone with their phone in their garage workshop or a bunch of college students in their dorms. If anything it feels more like the old Youtube again.
There is a lot wrong with Youtube but I couldn‘t care less about huge channels being forced to slim down or try harder.
Noticed those as well.
Usually the side bar recommends the usual bunch or related content but then there is this totally random video of some small channel with 10 maybe <1000 views doing a let’s play or some random content which is completely unrelated to the content I watching at the moment.Most of them are rich anyway and don‘t necessarily produce better videos than someone with their phone in their garage workshop or a bunch of college students in their dorms. If anything it feels more like the old Youtube again.
In the case of LTT: Not everyone can absorb the cash flow for an ULTIMATE PETABYTE MULTI-NODE STORAGE SERVER BUILD.
I honestly enjoy those as uneducated as some videos are, those infrastructure videos are really enjoyable for the amount of jank.I’m noticing a lot more ai generated videos myself. Or at least they look like it. Its kinda slop.
I’ve been getting recommendations for videos with 2 to 10 views. Noticed it about three months ago.
Same. I kinda like it.
mr beast has always been shady asf, thats why hes desperate as in the type of content he puts out, eventhough he has huge a base and his shitty food company. Like he wants to make a big deal out "paying the " wrestler that got knocked out by an aggressive MMA person. hes like a vulture.
AI slop most likely. Well, to be serious, I think the drop is due to them trying to fight AI slop and miserably failing.
yes, ive seen an increase in AI slop + propaganda too, and yt also is allow ISRAEL to make pro-IDF propaganda to flood the site now. 45million$ contract from NETANYAHU.
AI slop trailers, AI bizarre animal injures, GOOGLE veo AI videos.
Nazi salutes and brotein supplements
I hope anything but LTT, a shit clickbait channel that steals things to auction off
If a change in the algorithm hurts, it may be a sign that the algorithm had been helping previously. No one questions the algorithm when viewership grows, but it’s largely to blame for the good and the bad.
True, but a platform where your income is dependent on an ever changing algorithm is not something a business can handle. Changes like that will drive away major channels and make them start to look for alternatives.
I mean you just described every website in the world, and their relationship with Google search engine traffic. Demonstrably, a business can deal with this. An algorithm can inject uncertainty into a business, but if one is entirely and exclusively dependent on one algorithm, is it really a business?
Very true. And it’s very worrying that so much of global online business is literally dependent of Googles good will.
I’ll echo that I have felt an algorithm change. I watch a lot of leather crafting videos and a lot of Adam Savage videos. In the past week I’ve been getting Adam Savage working on leather videos and I’ve been thrilled to discover these. As someone who’s been watching both Adam Savage and leather crafting videos for months or maybe years, I should have already seen these, but somehow missed these until this past week. Now YouTube shows me video after video of Adam Savage working on leather, which I love.
DarkviperAU also mentioned it.
youtube is probably gearing the algorithim for other content than influencers that draws in more views or revenue.
Not impossible. The best revenue for Google would be if they could ai generate all the content themselves.
It’s not about Linus specifically. Many other channels (with actual good content) have been experiencing the same. Creators are assuming it has to do with restricted mode, but I’m not sure it’s convincing, it probably has more to do with algorithmic changes youtube has made.
Because people wont stay 14 to 16 year olds for long
Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.
That’s it. That’s all.
If I just want to watch a clip that I could before but now I have to sign in because it thinks I’m a not, NO
If it wants me to watch ads for things I’ll never buy and actually forces me to, NO.
If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.
If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.
Probably doesn’t help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.
https://youtu.be/hJ-rRXWhElI (a yt link, lol).
A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/
Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.
Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.
Those stupid thumbnails pushed me away
Maybe at some point we can all stop watching and hence supporting YouTube, that’d be nice.
What would make me really happy is if viewership across YouTube entirely was down because people were getting fed up with YouTube and shifting to alternatives.
The problem is that there aren’t any really viable alternatives. YouTube has three major advantages and all three are necessary. First and most critically it has a viable business model (that is it has a way to earn money to pay creators). It’s a shitty business model, but it is viable which already puts it ahead of most services that are coasting on VC funds and hoping they’ll trip over a business model before they go bankrupt. Second it has the infrastructure and capital to actually serve content. Running a video streaming service is the single largest bandwidth consumer you could possibly come up with and that means considerable network infrastructure costs, to say nothing of the storage demands. Third it has network effect going for it. Nobody is going to watch videos on your platform if there’s only a couple dozen of them total. The sheer size and scope of YouTube means no matter what you’re looking for you can find something to watch. It’s a one stop shop for AV content.
Every single competitor to YouTube has failed on one of those points, usually the first one, rarely the second. The last service I saw come close to hitting all three was Vimeo, but it flamed out not even a decade after it launched. Twitch.tv is struggling to make their accounting work and isn’t even a direct competitor because they’re pushing hard for live streams as opposed to pre-recorded videos. Alternatives like PeerTube have no business model and will never attract creators or a mainstream audience. Paid hosting platforms like Floatplane are replacements for traditional video streaming services like Amazon Video or Netflix not really platforms where just anybody can set up a channel and start posting videos.
To paraphrase a famous saying, YouTube is the worst public video streaming service except for every other one. Until someone comes along and figures out how to make enough money to reliably pay creators and has enough capital to actually serve that content reliably and in high quality YouTube isn’t going anywhere.
I wanna like Peertube as an alternative, but I can’t find any content I like there. And the app is so awkward to use.
I use Odysee and Peertube where possible but yeah they’re somewhat awkward, and the biggest thing I typically miss is the comments. As awful as most Youtube comments are, the critical mass is there, if you’re looking for a quick link to something in the video, the summary that the author should’ve included but didn’t, the correction where the author was wrong, or something else of actual value, chances are whatever it is you’re trying to find somewhere on the top heap of Youtube comments. As with most social media, the value is not in the service itself, it’s in the community. Steering that community towards somewhere where it will actually be appreciated is a herculean task when someone has to be the pioneers and live in that desert and put in the work to prepare it for the ones who will come after them.
I glanced at odysee and noped out the second the front page I was looking at was full of trump racist propaganda
Yes, until we bring the light of civilization, it will be the wild west and the natives are trying to kill us.
As much as I do complain about Peertube, I do like how it’s like the old personal blog days. Just kinda quietly do your own thing. I’m actually thinking of starting a channel to teach Japanese. I’ll probably have a few lines of my diary and break down the vocabulary and grammar in English and French. It’s like shit nobody would give a crap about, but it’ll get me to keep up with my diary and maybe someone will find the info useful, which I think the earlier days of personal websites and blogs were like.
That sounds like a great idea. I think the independence of the old web is something we should aspire to, it’s a big part of what gave the internet its soul, and that’s what big tech has suffocated with ads and monetization and platform-control.
PeerTube would be great if you didn’t have to self-host. And yes, I mean that. Every instance I’ve found that allows user uploads charges the users for bandwidth (or charges a subscription fee). I’ve never found an instance yet that works like Dailymotion or YouTube. When we get a big instance (like mastodon.social or one of the big two Lemmy instances), that allows user uploads freely and seamlessly, we’ll start seeing it grow.
There are quite a few that allow uploads without charges or subs. But not if you start now, right now because costs have risen so much you cannot possibly cover them if someone comes in and uploads 20 or so high quality high bandwidth sucking videos because well, there isnt really the audience and the money is basically lost… and as said that is where we are. Doesn’t help they only really use h.264 and don’t get ad revenue. Creators have zero interest in making a video if they don’t get something back, either in plenty of views or some income which currently, to be brutal, they have zero chance of achieving on peertube compared to youtube
Oh I didn’t know that was the case. I’ve only really started using it, but I think peertube.wtf hosts some for you. I just started a new account with fedimovie today — because I can’t seem to access wtf for some reason — and I think it said on their sign up page that they have 100gb for me to use.
So, when you say self-host, would I have to have an instance of Peertube myself, or can I have an account with an instance and host just the videos?
My experience is that basically, if you actually want to do anything meaningful with video, you need to host your own instance, because no one wants to be beholden to the bandwidth, especially if it gets any uptake. In which case, obviously, you’re on your own for the costs. The only way I can see PeerTube working is if a few of the medium size YouTubers & Twitch streamers with decent monthly Patreon takes band together and fund it that way.
Are you me?
Third it has network effect going for it. Nobody is going to watch videos on your platform if there’s only a couple dozen of them total. The sheer size and scope of YouTube means no matter what you’re looking for you can find something to watch.
Yeah, though I think that you could avoid some of that with a good cross-video-hosting service search engine, as I don’t think that most people are engaging in the social media aspect of YouTube. YouTube doesn’t have a monopoly on indexing YouTube videos.
But the scale doesn’t hurt them, that’s for sure.
there is, maybe, a market for more specialized, niche platforms…but it’s a huge maybe.
nebula seems to be doing very well, but again: highly specialized content, and a closed/curated platform.
other than serving video content, it has little in common with yt…hence the big “maybe”!
and there’s been a few similar attempts in recent years, which i don’t think really went anywhere either…
Honestly, YouTube is the “least bad” of most commercial social media.
If people go to Twitter or Discord or whatever instead, that would be awful.
Been paying for Nebula for years, but their app has a long way to go.
That would be the dream! Not sure about actual data but yeah. I want it to be true lol.
youtube is already replacing it with AI slop, and propaganda. they increased it. thats where the money is, other than getting it from the major television networks.
i think history buff channels were calling out there were clones of his channel in AI form.
If anyone wants to be part of the solution: !peertube@lemmy.world
My heavily biased take is I like peertube. And like the creators on it.
