The European Commission imposed a 500 million euro ($571 million) fine on Apple for preventing app makers from pointing users to cheaper options outside its App Store.
The commission, which is the EU’s executive arm, also fined Meta Platforms 200 million euros because it forced Facebook and Instagram users to choose between seeing ads or paying to avoid them.
I like that metaphor. So you’re saying the EU chooses to have low fines because the companies receiving them understand it could be way worse if they choose to continue?
Well, it’s sufficient. Using larger calibres for the opening salvo would increase the risk of companies succeeding in fighting fines before court, and companies generally have some kind of creative interpretation of the law at the ready to justify what they’re doing. Fining companies into bankruptcy or out of competition for a first offence is rather hard to justify, for repeat offenders, though? Companies continuing their behaviour after having received a warning fine have no excuse, now the gloves come off otherwise you’re perceived as a paper tiger.