Talk is talk. Any press is good press. Getting millions of people to have an opinion of your brand’s name is a win! I don’t think people think changing the name will hurt its premium nature. But getting the nation to meme about it is pretty fucking solid. Can you do it every year? No. But I don’t think a brand reset is all that dramatic
this has always felt like such a tremendous cope by the advertising industry, i’m not gonna fucking pay for a thing because i heard about it negatively, i’m going to actively avoid it because i’ve heard this precisely thing being repeated since i was a toddler and i want the higher ups to have to wipe their ass with a one-dollar bill instead of a 20-dollar bill.
Would your decision change if the ‘negative thing’ was “this product remains the same and just changed its name back”? It feels like a really strong response, is all. Brand recognition goes a long way, too
It’s not marketing genius to have people talking a out how stupid your brand is, especially if you try to position yourself as a premium brand.
It’s not a surprise that Netflix is winning. They haven’t become HBO before HBO could become Netflix. But HBO stopped being able to be HBO.
Talk is talk. Any press is good press. Getting millions of people to have an opinion of your brand’s name is a win! I don’t think people think changing the name will hurt its premium nature. But getting the nation to meme about it is pretty fucking solid. Can you do it every year? No. But I don’t think a brand reset is all that dramatic
this has always felt like such a tremendous cope by the advertising industry, i’m not gonna fucking pay for a thing because i heard about it negatively, i’m going to actively avoid it because i’ve heard this precisely thing being repeated since i was a toddler and i want the higher ups to have to wipe their ass with a one-dollar bill instead of a 20-dollar bill.
Would your decision change if the ‘negative thing’ was “this product remains the same and just changed its name back”? It feels like a really strong response, is all. Brand recognition goes a long way, too