If “engagement” is a tap in, which this article is not clear on, then it’s a piss poor measurement of engagement.

I think bots are “good” for making an item appear viral through artificial amplification of visibility. Of note, the headlines in Gaza and Israel pre 2024 election were a deluge. Multiples every day. Post election, that deluge of posts dropped abruptly, to 0-1 a day.

There also needs to be a distinction between passive and active engagement.

Isn’t this President Musk’s baby? This will never happen.

It’s the high tech higher money version of taking advantage of migrant workers. It’s like legal indentured service for a visa, and you can bypass some of those pesky labor laws.