

How on Earth did they manage to fuck this up?
They were the leading firm in a field where having the most data makes yours the most accurate tests. Their product sold for hundreds of dollars a pop, with practically zero marginal costs to run the tests. And they were really popular, selling like hotcakes.
It’s insane just how astoundingly incompetent upper management can be sometimes.
It can’t be just that, right? There are loads of successful products that any given person only ever buys once.