The topic has long been a hobbyhorse of X owner Elon Musk.

Users on X (formerly Twitter) love to tag the verified @grok account in replies to get the large language model’s take on any number of topics.

On Wednesday, though, that account started largely ignoring those requests en masse in favor of redirecting the conversation toward the topic of alleged “white genocide” in South Africa and the related song “Kill the Boer.”