Taylor Swift’s new album comes in cassette. Who is buying those? | CNN Business
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When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?

The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.

Or, that’s what many thought.

In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.

Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.

“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.

“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.

  • some_guy@lemmy.sdf.orgEnglish
    2·
    17 hours ago

    Digital fidelity (sample rate) grows more granular in higher frequencies because that’s easier for us to distinguish. (See the Fletcher-Munson Curve from Bell Labs: on a bell curve, we hear best at the frequency of a baby crying.) Think of stair steps that get closer and more numerous over time. That’s a representation of the resolution of the sound across frequencies from low to high. I may be explaining it poorly because I moved away from audio engineering toward a different career a long time ago.

    Analog has all the information that’s missing in between the larger, wider steps. It’s not a placebo (didn’t say you called it that). It’s how digital audio works.

    My instance isn’t allowing me to upload images for some reason. It had extended downtime the other day, so maybe that’s related. Anyway, here’s a link to a page with a chart that illustrates what I’m attempting to describe.