Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a "synthetic performer."
We had no idea the performer in the advertisement for our product was AI-generated. We outsource our marketing to a third party agency and had no involvement in the production of this content.
This is likely primarily targeting political ads. It’s pretty hard to argue this if you made a political ad with a generated imposter of your opponent saying something they never said.
In before
The American economy runs on “I didn’t ask” subcontracting
This is likely primarily targeting political ads. It’s pretty hard to argue this if you made a political ad with a generated imposter of your opponent saying something they never said.